Telling Tales By way of Visible Content material: the Portrait of
Cloe Luu, Magnificence Influencer
Cloe Luu is a gifted and memorable magnificence influencer. And that’s simply the tip of the iceberg, as a result of she’s additionally a refined content material creator and a seasoned advertising and marketing strategist for all the pieces that regards visible storytelling. Whether or not she’s working as a freelancer for cosmetics and skincare manufacturers or herself as a make-up artist, Cloe is all the time connecting her data together with her ardour and that’s the important thing for her to assist construct robust model identities focusing on the individuals of her technology.
A pure for artwork and enterprise
She was born in 1995 in a small Vietnamese city earlier than shifting to Ho Chi Minh when she was about 10. As a baby, Cloe was already very artistic and artful, nurturing her ardour for arts at an early age by drawing, watching arts and crafts tutorials on Youtube, and adventuring herself in all the pieces DIY with the complicity of her father. It didn’t take lengthy earlier than she began her first enterprise in elementary college promoting selfmade vacation playing cards to her schoolmates!
When she graduated from Highschool, it didn’t take lengthy for Cloe to start out her first actual enterprise. She was the primary Vietnamese entrepreneur to develop the Decoden market. The Decoden was initially a Japanese craft that consists of adorning and personalizing one’s cellphone case. Cloe bought very profitable in that subject, making use of her love for arts and crafts by an modern enterprise mannequin. And that’s how she naturally began to experiment with clay, jewellery, and the entire idea of ornament, nurturing each of her passions for artwork and enterprise.
The American dream
However it wasn’t till Cloe got here to the US in 2015 that she might lastly get to be acquainted with cosmetics, the final piece to her prolonged set of expertise and fields of experience. In Vietnam, she didn’t have many probabilities to study and experiment with make-up as a result of it’s a luxurious and her household couldn’t afford it.
She purchased her first eyeshadow palette from City Decay, and what she instantly did, as any millennial would, was to search for a tutorial on Youtube. She adopted directions however quickly it wasn’t sufficient. Cloe’s creativity discovered new materials and she or he began experimenting in a short time, sharing her outcomes on Instagram the place she gained reputation and help from complete strangers. This was a mind-blowing expertise as Cloe realized that make-up was a brand new outlet for her to precise her unending creativity. It was her technique to attain out to a brand new set of mates and constructing an precise neighborhood supporting her and her artwork. That is one thing essential, particularly when your loved ones will not be round you anymore.
Cloe is now sharing her expertise with the world as she works with renown manufacturers whereas she retains rising her neighborhood greater than ever.
She largely works with make-up and skincare manufacturers however she’s not too long ago broadened her horizon with new industries like shoe manufacturers resembling Toms or Twoobs. She additionally labored with meals and beverage manufacturers like Mott’s and Bare and likewise collaborated with haircare manufacturers resembling Splat, Fanola, Remilia, and lots of extra.
“Arctic fox, a hair dye firm that I really like, was the primary model I ever started working with ! It was like a dream come true. I haven’t stopped working with my favourite make-up and skincare manufacturers ever since !” -Cloe Luu
However the largest spotlight of Cloe’s profession so far, is to land her dream job with a model she’s all the time cherished and supported : Kinship.
Companies are logging on because the pandemic, that led to the excessive demand in content material creation to maintain up their presence on-line and to remain related with their clients.
When most individuals have misplaced their jobs because of the pandemic, Cloe Luu was capable of land a job faster due to the excessive demand for content material creators.
In the long run, what issues for Cloe is to inform a narrative. And her personal story is popping right into a fairy story.
Observe her tales :
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Photographs supplied by Cloe Luu