The announcement was made by Emily Weiss, the Glossier Chief Government Officer. One of many new shops shall be situated in Seattle which is able to open in August. One other retailer shall be situated in Los Angeles and can open within the fall and one other retailer will open in London through the winter. Weiss additionally said that the DTC model has an “thrilling retail roadmap,” that may assist Glossier develop. The highway map will contain opening extra retail areas in 2022.
“Every of those shops is designed to encourage everybody to search out pleasure and confidence of their private magnificence type, with a buyer journey centered round self-discovery and belonging. Individuals first, merchandise second,” mentioned Weiss.
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