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‘Itemizing Jozi’: Joburg-based property actuality present debuts on BBC Life-style on June 16

NOMPU SIZIBA: This month a brand new property-themed actuality TV present set to hit our screens is produced by AlternaTV. The present ‘Itemizing Jozi’ is about to showcase the Metropolis of Gold, following high-end realty brokers from Johannesburg as they establish nice real-estates and minimize multi-million-rand property offers in and round Jozi suburbs. This present is the creation of actuality TV producers, Nico Nel and Trevor Kaplan, who’ve constructed up expertise in making actuality tv reveals. They’re behind productions like ‘Night time Guard’ on Fox, and ‘Excessive Alert’ and ‘Rumble & Hum’ on CBS Actuality.

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Effectively, to search out out extra about this mission, what’s concerned within the manufacturing of a actuality TV present, and why property, I’m joined on the road by one of many producers of the brand new ‘Itemizing Jozi’ present. That’s Nico Nel. Nico, thanks very a lot for becoming a member of us. This seems like a really thrilling mission protecting the working lives of actual younger individuals within the real-estate sector. What’s the story behind how this happened, and when and the place will South Africans get to see the present?

NICO NEL: Thanks a lot, Nompu. Sure, it’s an thrilling journey. We kicked this off, began performing early in January 2020. Began with vibrant, lovely butterflies in Joburg, after which clearly Covid hit. So the method took us fairly a bit to finish. We completed manufacturing on the present on the finish of 2020, and we are actually able to launch it.

The present will launch tomorrow evening on BBC Life-style, DStv Channel 174, at 20:00. So we’re tremendous excited.

NOMPU SIZIBA: With out giving an excessive amount of away, simply inform us concerning the characters that we’re going to be following, and what you assume could also be of curiosity about them to a possible – significantly younger – viewers.

NICO NEL: Look, it’s a really dynamic {industry} as it’s. I believe the real-estate {industry}, particularly within the excessive market which we’re catering for within the present, has modified significantly. You don’t have individuals simply sitting round at open homes on Sundays. These guys are actually hustling, and that’s the story we’re portraying.

We’ve bought 5 solid members, all from totally different businesses throughout Joburg. Some cater within the Waterfall, Midrand market, some in Morningside, after which in direction of the south within the Meyersdal/Glenvista space as effectively. So we try to color an image the place each particular person can now see how these cities function, and might promote their R5 to R20 to R50 million properties throughout Joburg.

NOMPU SIZIBA: Wow. You and what you are promoting associate Trevor Kaplan have constructed up a pleasant area of interest of initiatives within the actuality TV house. What drew you to doing that – relatively than making non-reality motion pictures or reveals – and what are a few of the initiatives that you’ve been concerned in to date?

NICO NEL: Look, we at all times had been looking out for attention-grabbing industries. I don’t know, however in some way actuality simply form of attracts us. That is really our first solely owned present; beforehand we discovered different producers to create reveals like Excessive Alert and Rumble & Hum, which you’ve talked about. However that is our first mission the place we’ve gone out, discovered the funding, produced the entire present to promote to as many TV channels as we presumably can. Clearly BBC got here to the desk first and I don’t assume we may’ve landed an even bigger fish for the channel or for the present. So we’re tremendous excited.

Actuality is simply one thing that attracts us. For me it’s straightforward to shoot off a script. Whenever you’re producing a TV advert and the script is essentially accepted in boardrooms, that’s to me a simple factor to do. I wish to take a digicam and go and shoot what you don’t have any management over. That’s form of what occurred on this. We began off taking pictures this lovely property present after which within the center Covid hit and these guys couldn’t put meals on the desk – [they were] hustling each second of day by day, attempting to make a residing out of it. That’s the kind of story that we wish to try to inform.

NOMPU SIZIBA: Give us a way of what goes into making a reality-TV present – the hustle of getting the networks to purchase into the idea, and so forth. Additionally a few of the different challenges that go along with it. You talked about that you simply did handle to get financing, which couldn’t be straightforward.

NICO NEL: It was a whole rollercoaster. We’ve celebrated highs, we’ve celebrated [deep] lows as effectively. We’ve cash invested right into a mission. We clearly took a bet however we knew, once we began this, we filmed one episode and began purchasing that round to buyers to distribute to potential TV channels. So from the beginning we had been in a position to get a superb really feel of what the individuals had been saying concerning the present. Can we now go and discover the funding and produce the entire season, take that danger? On the finish of it we felt comfy to take action.

From the suggestions and [support] of the audiences and the individuals we had been interacting with, we at all times felt safe that at the very least we’d be capable to promote the present. And the fantastic thing about it’s we are able to promote it for the subsequent 10 years sort of factor. Ultimately we might make our a reimbursement.

However we additionally have to create a present that folks would wish to watch and get engaged with. At this stage I believe actual property or lovely home reveals is such a well-liked style. It nearly grew to become a form of no-brainer, though there have been some highs – once we don’t get that e-mail again in time and we search for a brand new investor or regardless of the case is. But it surely’s all come to fruition now and we’re super-excited to get the present on TV.

NOMPU SIZIBA: I believe it’s fairly thrilling, particularly on the increased finish, as a result of for many of us it’s unattainable. It’s nearly some aspirational viewing, even for those who’ll by no means be capable to step in a property like that.

NICO NEL: That’s precisely it. I, as a producer, will possibly be capable to stay in a home like that, so we form of handle to discover a means. That is the one means that I’m going to see a R50 million home and really get to feel and appear and contact it – by filming a real-estate agent who operates in that space.

We’re studying day by day of our lives. We’re lucky the place we get uncovered to totally different industries once we shoot these actuality reveals – whether or not it’s a tattoo artist, whether or not it’s a man combating crime in Joburg streets, or now high-end actual property brokers. So day by day for us is a college day.

NOMPU SIZIBA: You touched on it earlier, however to what extent does the pandemic nonetheless have an effect on your means to do your work proper?

NICO NEL: Predominantly from AlternaTV’s perspective most of our enterprise is company. So we crammed [in] lots of social media content material for a few of SA’s standard manufacturers. In fact, when lockdown struck, that facet of the enterprise took a again seat. There have been no occasions there, no sports activities, nothing. On the one hand the one factor we needed to work on was ‘Itemizing Jozi’. We didn’t have the luxurious of attempting to focus, we simply needed to preserve going. From one perspective we thought: there goes our complete present, nobody’s going to wish to purchase properties, there goes every little thing.

However then, with the low rates of interest that got here from it, these guys began hustling very onerous and making huge gross sales. So, though their gross sales method modified, lots of them had been securing huge offers. Swiftly one didn’t have the inflow of worldwide buyers shopping for property, however they needed to promote property by way of social media or by way of digital excursions, or all of that stuff, which we imagine we form of nonetheless made look fairly – but in addition that includes their non-public lives as effectively.

What I believe our present units aside is that you simply nonetheless see the true individuals behind it, what makes them tick, what makes them get out day by day, take the beating from sellers or patrons, and nonetheless try to make that sale on the finish of it – which we’re very glad about.

NOMPU SIZIBA: It sounds very attention-grabbing certainly. Going ahead, do you assume there’s extra scope for actuality reveals within the South African market? It doesn’t matter whether or not it’s property or no matter it could be; is there an urge for food right here, do you assume?

NICO NEL: South Africa has bought such attention-grabbing tales. It doesn’t matter what {industry} you’re in, you’ll discover a area of interest market of individuals doing one thing that nobody is aware of about – as a result of I believe South Africans are all simply hustlers. It doesn’t matter what you do. There’s part of our nation the place everyone seems to be actually hustling to place meals on the desk. If we are able to simply handle to search out these little area of interest markets of individuals doing attention-grabbing issues –the place we’re focusing on industry-reality reveals, the place this focuses on a particular {industry} — I believe we’ve managed up to now additionally to get by way of to that. I positively assume there may be that.

Worldwide individuals discover South Africans very attention-grabbing. With this present the worth of property in South Africa compares to somewhat flat in London. The value you’d pay for somewhat [flat] in London in comparison with what you should purchase with that cash in South Africa is simply staggering. I believe from a world perspective individuals discover South Africa so attention-grabbing. We’ve bought such attention-grabbing tales – and that’s the kind of factor that we wish to preserve telling you.

NOMPU SIZIBA: Glorious. Nico, , thanks very a lot for chatting with us. That was Nico Nel, the founder and director of AlternaTV.


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