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Apple hires BMW veteran in newest signal of electrical automotive push

This picture, taken in March 2019, exhibits Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Photographs

Apple has employed Ulrich Kranz, a former senior govt at BMW who targeted on electrical vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the most recent signal that Apple is critical about constructing an electrical automotive to compete with automakers resembling Tesla.

Hyundai stated earlier this 12 months it was in talks with Apple to fabricate its automotive earlier than strolling its feedback again and confirming it was not in discussions. Apple’s automotive venture has been restructured a number of instances, most not too long ago in early 2019.

Apple has by no means confirmed it’s constructing a automotive however has employed expertise from the automotive trade and examined self-driving software program in California. In 2018, Apple employed Doug Discipline from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery expertise, and person expertise, Apple would characterize a serious competitor to current automakers if it ever releases a automotive.

Apple didn’t say whether or not Kranz will work on Apple’s automotive venture, which is named Particular Initiatives Group or SPG. However Kranz has intensive expertise constructing groups targeted on electrical vehicles.

Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automotive. At BMW, he led the corporate’s electrical automotive improvement program, which resulted within the electrical i3 car and a hybrid sports activities automotive referred to as the i8, in line with Bloomberg, which first reported the hire.


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Written by giuseleonardi

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