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Kevin Tekinel and Charles Levai’s Inventive Company Perhaps Is Defining a New Period of Style Branding

When watching a cheeky ad for “Jacquemousse” or a short video for Versace wherein a gaggle of real-life cheerleaders carry out stunts in uniforms by the Italian label, you’re not prone to cease and surprise who created such intelligent ideas. Your focus is on the storytelling. And for Kevin Tekinel and Charles Levai, that’s precisely the purpose. Within the almost three years for the reason that shut associates and artistic administrators launched their Paris-based company Maybe, the duo has been quietly shaping the luxurious branding panorama with memorable campaigns for a number of the most esteemed style homes together with The Row, Proenza Schouler, Hermès, Louis Vuitton, Coperni, Miu Miu, Gucci, and plenty of extra.

With such a variety of clientele their method to initiatives is rarely one-size-fits all. “It is all the time an enormous collaboration,” Tekinel says. “I believe what’s actually vital is accepting that we’re by no means doing it for ourselves essentially. We’re doing it for the widespread objective to assist a model or to assist {a magazine} or no matter.”

Levai and Tekinel have been working intently collectively since serving as inventive administrators at L’Uomo Vogue, however they arrived on the occupation by way of totally different paths. Tekinel, who studied movie in school, was impressed to show his skills to style after working as a manufacturing assistant on the set of The Satan Wears Prada. He would later go on to change into the Chief Inventive Officer of Giovanni Bianco’s Studio 65 in New York. In the meantime, Levai spent years working with Thomas Lenthal, the founding artwork director of System journal.

Throughout their years of expertise they’d develop a multidisciplinary method to branding that may show to be extremely advantageous upon Perhaps’s 2019 debut. “It was COVID and loads of manufacturers reached out to us as a result of we have been capable of create some content material for them with out really capturing stuff,” Tekinel says of their first yr. “We have been simply utilizing archival issues or creating 3D and animated content material, so it was fascinating to search out new methods to supply photographs with out capturing.”

As for the way they arrived at Perhaps for the company’s identify, “It’s a phrase we use rather a lot when making ready a shoot or arising with concepts,” Levai says. “After which we questioned why we have been utilizing it. It might be perceived as one thing that is detached, however we have been seeing it as a phrase for risk. We like the concept every little thing is feasible at first and it is by no means a no. It’s the beginning of a dialog.”

Prior to now, Tekinel has described the work of inventive route as being considerably like that of what’s depicted in Mad Males—albeit Perhaps is a a lot, a lot smaller operation than Sterling Cooper. Nonetheless, with a number of the most well-known luxurious shoppers on the planet, Tekinel and Levai symbolize new era of inventive executives who’re a driving this decade’s branding aesthetics. Right here, simply in time for Paris couture week beginning on July 4th, they share their information to looking for inspiration within the metropolis of sunshine.

Meals

If you happen to get sick of the french bistro vibe, attempt the brand new seafood restaurant Le Collier de la Reine (57 Rue Charlot) within the Marais, which has a 90s New York feeling.

Parcelles (13 rue Chapon) has wonderful meals and wine on a peaceful road within the Marais.

Le Cherche Midi (22 rue du Cherche Midi) is a Parisian establishment between Saint-Germain-des-Pres and Le Bon Marche with nice Italian meals.

For a pleasant break throughout sizzling June days, we depend on Mary Gelateria for artisanal ice cream.

Vantre (19 rue de la Fontaine au Roi) is subsequent to our workplace and our go-to place for a fast and scrumptious lunch.

Drinks

In case you are in search of the brand new La Perle or the brand new Saint-Gervais, attempt Chez Francis (35 Rue Saint -Sauveur) for informal drinks.

Nightlife

Sauvages (58 rue Jean-Jacques Rousseau) is a enjoyable little membership open till late.

Le Colonia (18 rue de Beaujolais) is a hidden bar that requires a code to enter.

Galleries and Museums

We love visiting the Fitzpatrick Gallery (123 Rue de Turenne) for the Louis Eisner present; the Sans Titre (2016) (33 Rue du Faubourg Saint-Martin) for the 96-year-old Italian artist Ezio Gribaudo’s present; Residence-Atelier Le Corbusier (24 Rue Nungesser et Coli) the place Le Corbusier used to dwell (it was renovated and reopened a few years in the past); Institut Giacometti (5 Rue Victor Schoelcher) the place they’ve recreated the Swiss sculptor’s studio and it’s actually spectacular; and our favourite museum in Paris, Musée Bourdelle (18 Rue Antoine Bourdelle), that feels frozen in time.

Store

Studio W (21 Rue du Pont aux Choux) has a well-curated collection of 70s and 80s classic designer seems for ladies.

Husbands (57 Rue de Richelieu) presents an important expertise if you’re in search of a custom-made swimsuit.

Antirouille (2 Rue Gérando) has an important collection of classic clothes from the 1900s to Nineteen Eighties.

Resort

Chateau Voltaire (55 Rue Saint-Roch) is nice for drinks on the bar in addition to dinner.

Escape

Puces de Saint-Ouen is a superb escape on a sunny day, with lunch subsequent door at Bonne Aventure (59 Rue des Rosiers).



https://www.wmagazine.com/life/kevin-tekinel-charles-levai-creative-directors-maybe-paris

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