Casey Cadwallader, the inventive director of Mugler who has recast the storied maison as a go-to for almost each pop star of the second, provides one other feather to his cap right this moment. For the very first time, he’s tacking the title of director onto his already stacked résumé with Megan Thee Stallion’s newest music video for her single, “Plan B.” On June 1, the singer teased the visuals for “Plan B,” a troublesome and sassy diss observe that doubles down on Thee Scorching Lady Coach’s place of energy in terms of relationships. (The music additionally notably provides a shout-out to the French label: “Mugler swimsuit in my conferences,” Megan raps in it.) Given the truth that Meg has worn Mugler for her “WAP” video with Cardi B, along with the black bodysuit that’s develop into part of Cadwallader’s signature DNA throughout his tenure for her look on the 2022 Billboard Music Awards, it solely is smart that the designer can be concerned within the rapper’s work on a extra granular degree. Megan, Cadwallader defined throughout a Zoom assembly with reporters on June 2, reached out to him with a pitch to direct her video months in the past.
“I used to be like, You recognize I’m a designer, proper?,” he recalled, seated at his house in Paris. “I didn’t actually know if I might do that, however my husband was like, ‘You have to do that.’”
Along with the artist John Miserendino—who has labored on each the spring and fall 2021 Mugler movies, together with some perfume commercials—Cadwallader set to work on the idea for “Plan B,” compiling their pitch in a 60-page doc that described “line by line all the pieces that was going to occur for each bar of the music,” Cadwallader stated. The consequence was a pared-down, minimal video that options Megan in opposition to a black background, sporting Mugler head-to-toe: a black corset high within the fashion of the signature bodysuit, a pair of thigh-high tights, an inky black jacket, and a pair of denims. The seems are all a part of Mugler’s upcoming spring 2022 assortment, which might be unveiled by way of one other video on June 8. “In a humorous approach, that turned the gathering debut,” Cadwallader stated.
The designer was concerned in all features of the video shoot, from the aesthetics to (clearly) the fittings in Los Angeles with the musician forward of the shoot, which additionally passed off in L.A. “I like Megan probably the most when she has no make-up on, as a result of she’s only a beautiful individual,” Cadwallader stated. “The music is ’90s-inspired and I wished it to be tremendous, tremendous clear; I wished all of it to only body her.”
The imagery of the video mirrors the aesthetic of the Billboard Music Awards efficiency—which noticed Megan sporting the identical black bodysuit that’s develop into the uniform for the likes of Dua Lipa, Beyoncé, Miley Cyrus, and Doja Cat. When requested whether or not Cadwallader had got down to make this look a should for the pop girlies, he responded that it wasn’t fairly as premeditated.
“There are quite a lot of bodysuits within the Mugler archive to start with,” he stated. “However I spotted I actually wished to work for performers. Mugler is a home that everybody is aware of for couture, and I do ready-to-wear. Manfred Thierry Mugler’s work is decadent and big and embroidered—and for me, the concept for doing these customized tasks for celebrities is now [my way of] doing couture.
“Engaged on Beyoncé’s On the Run II tour, I realized lots concerning the wants of an artist on stage—and she or he has probably the most wants as a result of her actions can’t be impeded,” he went on. “And I used to be like, Okay, a performer basically desires to really feel secure on stage, they don’t need to fall out of one thing. When Megan did her efficiency in Vegas, I made [her look] right into a bodysuit in order that it was safer for her bum. As a result of while you’re dancing like she does, it’s a must to maintain all the pieces secure.”