Music and vogue have gone hand in hand for so long as there was music and vogue. Through the years, numerous kinds and types have connected themselves to artists, from Tina Turner’s fringe clothes, to Future’s Youngster in Tommy Hilfiger, to the Mugler catsuits that stay nearly unavoidable on efficiency levels. Lately, although, the 2 appear extra interconnected than ever earlier than, to the purpose the place what an artist is carrying on stage is nearly simply as essential as what they’re singing. And now, the music trade appears to have a brand new favourite designer, and this one could also be a little bit stunning.
Chopova Lowena, the London-based model began by Emma Chopova and Laura Lowena, has been fashionable for just a few years now, gaining a reputation for themselves with their distinctive takes on conventional Bulgarian dressing, and use of deadstock materials to make one-of-a-kind items. In about 5 years since debuting, the model has grow to be a avenue fashion favourite, their edgy, pleated plaid skirts a crowd favourite. And now, those self same skirts have grow to be the go-to piece for the musician set.
Chopova Lowena’s recognition has been helped, partially, by the ‘90s and Y2K resurgence—for a similar cause Avril Lavigne felt it an applicable time to launch a brand new album. Sure, the Paris Hilton-style LA valley woman Y2K aesthetic is again in, however so is grunge, and everyone seems to be catching on, even the pop women.
Dua Lipa has confirmed to be a fan of the label, carrying their skirts a number of occasions, most recently posting a photo on Instagram in one earlier this week. It was only a day later that Ava Max adopted go well with, sharing a promotional picture for her new album, Perhaps You’re The Downside, on Instagram in a Chopova Lowena skirt.
This endorsement from the music trade is nothing new for the model. Madonna has been noticed in Chopova Lowena, and Willow, who has by no means met a pleated skirt she didn’t like, wore the model in her music video for “transparentsoul” final 12 months. Maggie Rogers is carrying the skirt in her recent music video for “That’s Where I Am” and Rosalía has also been seen in the brand, albeit not within the pleated skirt, however of their printed spandex shorts and prime.
Whereas Chopova Lowena is already extremely fashionable for its nonetheless younger age, it’s most likely protected to say their profile is barely going up. Not solely have they got the signal of approval from lots of the music trade’s largest stars, however particularly King Midas herself, Lipa, who has confirmed to have the flexibility to launch a model with one easy picture. At this level, it’s stunning to go per week with out seeing the skirt in your Instagram feed, and we are able to wager Chopova Lowena is barely simply getting began.