On many tv exhibits, particularly people who match inside the “actuality” style, music is merely filler used to attach one scene to the subsequent. However what units the Promoting Sundown soundtrack aside, based on producer Adam DiVello, is that it’s not only a software for creating continuity, however truly “one of many characters on the present.” Which may clarify why, when the most recent season dropped final month, fans had been simply as captivated by Promoting Sundown’s bubblegum pop laced with uncanny, eerily omniscient lyrics as they had been by the tensions mounting on display screen between all the girls of The Oppenheim Group, the Southern California actual property firm the place a lot of the drama unfolds. To seek out out extra about what went into the creation of this larger-than-life soundtrack, W spoke to Devillo and the present’s music supervisor, Carrie Hughes, about how they managed to so completely seize the sound of multi-million greenback actual property and the glamorous girls who promote it.
What does the function of music supervisor on Promoting Sundown entail?
Carrie Hughes: I spend hours and hours listening to a ton of songs for the present after which create large playlists that the editors and story producers can entry at any time. Typically we’ll have particular scenes that I’ll work with the editors on at hand choose songs for these scenes. However different instances, when we have now only a common transition, we have now about 2,000 of these songs that the editors can add at any level.
What number of songs are usually in a single episode?
CH: In a single episode, on common, it’s about 15 lyric songs. There are instrumentals as effectively. If we depend these, there’s 80.
That looks as if rather a lot–is that customary for actuality TV?
CH: No, it’s positively rather a lot! The one different present I’ve ever accomplished in my complete profession that used extra licensed music was The Actual L Phrase on Showtime, however that’s primarily as a result of that was an hour lengthy present and it is a half-hour present. I can’t consider another exhibits which might be utilizing this many vocals. I feel even [on] scripted exhibits that use quite a lot of vocals, it’s like 5 or ten.
Why do you suppose the present’s music has gotten a lot consideration from followers? Is it simply the sheer quantity or is there one thing else?
CH: I by no means thought concerning the quantity taking part in into it, however I feel that’s truly a very good level and possibly a part of it since you actually can’t miss it. When you’re watching and also you’re scrolling in your cellphone, you could miss one tune, however you’re going to listen to one other one in two minutes. Whereas in case you’re [watching] a present that solely has 4 or 5 songs, and also you’re not absolutely paying consideration, you can miss the songs very simply. You may’t actually miss them on our present.
What do you suppose units the soundtrack of Promoting Sundown aside?
CH: We positively lean in to feminine empowerment and feminine vocals. It’s like 98% feminine vocals. Possibly each as soon as in a blue moon you’ll hear a male-led tune, however we actually attempt to hold the present very female-focused and we attempt to carry that by within the music as effectively.
Adam DiVello: Again once we did The Hills, we didn’t have interviews in that present so we needed to depend on music to assist inform the story. We would have liked Maroon 5 and Kelly Clarkson and all these pop songs to assist us inform what Lauren and Kristen had been feeling. Now that we have now interviews in Promoting Sundown, we don’t want that as a lot. The lyrics don’t essentially want to inform the story, they kind of entertain and hold the narrative shifting all through the episode.
I really feel like The Hills created an analogous phenomenon with its soundtrack.
AD: Yeah, consider me! They offered soundtracks to The Hills, which was unbelievable. We obtained to the purpose the place individuals had been calling a lot and asking a lot [about the music], we simply began placing the names of the songs on the underside of the display screen whilst you had been listening to it. The response was so unbelievable that we couldn’t simply not do it! We had been like, “it’s going to take individuals out of the present,” after which we had been like, “let’s simply do it.” MTV was nonetheless a music tv channel on the time, so it made sense.
Have been there another directives given concerning the sound of Promoting Sundown, other than feminine empowerment?
AD: We at all times simply wished it to be loud and shiny and reflective of town and the gorgeous, robust girls which might be on the present—very aspirational, driving, enjoyable. Whenever you’re doing a present about L.A. and these large, robust character girls, the bar is about fairly excessive.
CH: The opposite large theme that we use lyrically on the present is “glamorous” or “cash.” Such as you would possibly discover, most frequently once we do our home excursions and we have now all these magnificence pictures, the backdrop is lyrics about dwelling the glamorous life or having a lot of cash, or lyrics which may evoke envy. In order the viewer, you’re watching it and also you’re pondering, “man, I would like that home,” and that’s what the tune is saying as effectively, “I would like this and that is my dream,” “I want that,” these sort of vibes. [The sound] is just about bouncy pop. I might say Lizzo is the primary reference that I give for the supply music. If we may afford Lizzo, we might most likely use each single one in all her songs.
What are the hallmarks of a feminine empowerment tune?
CH: For this present, there are two worlds of feminine empowerment. One is our common feminine empowerment the place it’s a bit of extra constructive, like “we will do that,” “we’re all in it collectively.” We’re positively making an attempt to keep away from these songs the place it’s feminine empowerment popping out of a relationship. We actually attempt to discover songs the place it’s feminine empowerment simply because these girls are badass. It has completely nothing to do with a breakup, there’s no man even within the equation. After which the opposite kind of feminine empowerment is extra sassy, extra feisty, the place it’s like “I’m higher than you” kind of empowerment. So as an alternative of “we’re all nice,” it’s like, “yeah, we’re nice, however I’m the very best.”
Do you cater the music in any respect to the totally different personalities of the ladies?
CH: I feel we positively use extra sassy, lyrical stuff with Christine. We use quite a lot of our “I’m higher than you” songs along with her. She’s most likely the principle one that could be a little little bit of her personal vibe.
Are there any significantly tough facets about your job?
CH: I feel the toughest factor for me general is simply the quantity of songs and particularly the quantity in kind of a slim theme of feminine empowerment, glamorous life, solely feminine vocalists. There’s solely so a lot of these songs on the market and I’m actually having to search out each single one in all them. That’s most likely the toughest half.
Is there anything you suppose is vital for individuals to know concerning the present?
CH: Simply that they’re all actual songs!
Individuals are very satisfied the songs are A.I. generated.
CH: Yeah, it’s completely not. These are actual songs, actual artists. You’ll find most likely 90% of them on Spotify and iTunes. They’re all impartial artists which is why most individuals haven’t heard of them, however they’re positively all actual songs. We don’t have them created for the present. Now, whether or not or not these artists create these songs particularly for the present on their finish, I think about that’s occurring as a result of they know the quantity of music that we use. However we don’t particularly fee these songs.
Relating to the Selling Tampa soundtrack, can we count on a continuation of what we’ve heard in Promoting Sundown or will it go in a unique course?
AD: We did go in a bit of little bit of a unique course. We wished it to have a beach-y really feel to it. It’s very lush, you already know, as a result of it’s Tampa Bay. It’s not shiny, shiny, harsh Los Angeles. It’s a bit of bit extra tropical, I suppose, for lack of a greater phrase. There’s actually no metal drums, however it’s a unique POV, possibly a bit of extra city. Nevertheless it’s additionally nonetheless very a lot badass, empowered girls which might be simply crushing it of their subject. It’s simply such a enjoyable present.
I might say it’s obtained much more comedy in it than Promoting Sundown does, which I wasn’t anticipating once we began this. You suppose it’s going to be wall-to-wall drama, however you by no means know what you’re going to get till you begin rolling. The distinction with this present is that they had been all such good mates. They’ve all identified one another for therefore lengthy. It was like pulling up a seat at a desk stuffed with girlfriends which have been mates for 15, 20 years, and also you’re simply caught up of their lives. For a season one forged that has by no means been on digicam earlier than, they had been so snug and pure. I feel the most important a part of the success of all of those exhibits is at all times the casting and are these individuals value following round for six months? Are their lives thrilling sufficient? I don’t suppose mine could be.